Durante a conferência Goldman Sachs Technology and Internet Conference, Tim Cook falou sobre as Apple Store’s.
Disse que quando ele chateado, o que não acontece com frequência, ele vai numa Apple Store, o humor muda na hora, como se tivesse tomada um prozac. Na verdade, ele tem dúvidas se o termo “loja” ainda se aplica.
Compartilhou que alguns Apple Store são pequenas e 20 delas serão ampliadas, além de outras 30 novas, ainda esse ano.
Comentou da loja da Turquia, país que entra no hall das Apple Store’s esse ano, mas não comentou da loja do Brasil.
“There’s no better place to discover, explore and learn about our products than in retail. Our team members there are the most amazing, awesome, incredible people on earth. It’s the best retail experience. It’s a retail experience where you walk in and you instantly realize this store is not here for the purpose of selling, it’s here for the purpose of serving…
There store acts as a gathering place. It’ a place that has an important role in the community. If you look at an agenda for an Apple store on any given day, you might find that there’s a youth program going on. You might find a local musician entertaining people in that store. It’s incredibly exciting what these stores do. I’m not even sure store is the right word anymore. They have taken on a role much broader than that. They are the face of Apple for almost all of our customers. People don’t think about the Cupertino headquarters, they think about the local Apple store. Last quarter, we welcomed a 120 million people in our stores. It’s so huge that some of our stores aren’t big enough. We’re closing 20 of our stores, moving them, and making them larger this year. In addition to that 20, we’re adding 30 more… disproportionately outside the U.S. First store in Turkey gets us into 13 countries.
I don’t think we would have been nearly as successful with iPad if it weren’t for our stores. It gives Apple an incredible competitive advantage. Others have found out it’s not so easy to replicate. We’re going to continue to invest like crazy. The average store last year was over 50 million in revenue.”