Durante a conferência sobre os Resultados Financeiros do Trimestre, Tim Cook foi questionado sobre o segmento de baixo custo e onde o iPhone 5c se encaixa. Tim disse que o Smartphone de entrada da Apple é o iPhone 4s, o iPhone 5c é de nível médio e o iPhone 5s o top.
If you look at what we’ve done, we’re selling the iPhone 4s as our entry offer. We sell the iPhone 5c as the mid-tier and the 5s. Our goal is to have growth across the iPhone but we want each of those categories to grow as compared to what we were doing previously. If you look at the total that we’re making in the low end and mid tier and high end, the sum there, we’d like to grow in each one of those. We’re really please that we did that.
What we did with our lineup this time was the 4s is replacing the 4. If you look at the US as an example, the 4s is now free. The 4 was free previously. When you translate that out of the US, it depends on the market as to what specifically happens. Currency changes and the strength of the dollar doesn’t always play in our favor in some goes.
We see the 4s as our entry iPhone offer that gives somebody the ability to access the entire ecosystem as a fantastic product. We understand that there is elasticity in that market and it will move accordingly.