Eles fazem os shows em uma forma de agradecimento aos fãs, segundo Eddy.
The artists come in, and they’re not getting paid. They’re here because they know that this is an opportunity for them to play for these fans and in many cases kind of go back to when they were starting out in a smaller venue, get really close and personal. You’ve got this venue that is truly historic and holds 2,500 people, so you’re gonna see these artists that always play in much larger arenas. [Plus] it’s all kinds of music. On one end, you’ve got Lady Gaga and on the other end you’ve got Ludovico, the Italian pianist.
E mais, disse que as gravadoras estão querendo promover os álbuns antes do lançamento no iTunes Radio como forma de combater os vazamentos e pirataria.